Got a killer title for your blog posts and guides? Do you think your headlines alone can grab people’s attention and satisfy Google’s algorithm at the same time?
You should because the competition gets tighter each passing year.
The SEO market continues to grow at an exponential rate. More companies keep jumping in to compete.
You can’t settle for “okay” work nowadays. To make press releases and blog posts improve your search engine rankings, you need SEO-ready and catchy headlines.
But how to write article titles? Read on and learn the right techniques:
1. Use Proven Data and Numbers in Your Headline
Always remember that your post’s title alone makes up about half of its effectiveness. That means there’s a good chance that it won’t get clicked if it isn’t powerful enough. It can make all your other marketing strategies wasteful of resources.
When you put interesting numbers and data, your headlines become more attractive to readers. That can make your posts 73% more shareable in social media. It happens since the brain finds numbers and statistics interesting and attractive.
It’s important to understand the psychology of numbers too. You need to know this when you’re writing step-by-step guides. After all, there’s a rule of not including more than nine steps for these types of content.
Always remember that it’s better to use odd numbers in titles. It’s more attractive to people since it’s more believable. If you need to use even numbers, make sure to market it more for it to succeed.
2. Think of Social Media Use
There are about 2.62 billion people in the world using social media platforms. It’s expected to reach more than 3 billion by 2021. It means that your content should be easy to share in these platforms.
For example, Twitter only allows 140 characters per post. That means you need to optimize your title to fit this limitation. But it’s the easiest when you can keep titles to a maximum of 69 characters.
The main reason behind it is its ease of post retweeting. It lets you have a space for mentions, hashtags, pictures, or links. It’s also a fact that articles with short, easy-to-read titles get shared more often.
Also, remember that search engines often cut titles that exceed this length. If you don’t want your titles clipped, you need to follow this tip. That way, people know what your post is about with the least amount of effort.
3. Use Keyword Research Tools for SEO
There are a lot of tools out there that you can use. Creating a title that people find attractive means you need to optimize it too. It’s important to put keywords in it since it makes your search engine rankings much better.
A tool you can use is Google Ads Keyword Planner. It’s great when you need to discover new keywords that fit your business. It’s easy to use since you can start searching using words and phrases you can relate to your products and services.
The tool also lets you compare keyword trends. You’ll know how often the keywords get searched in the biggest search engine in the world. This can help you determine the way its search volume changes as time passes by.
Once you pick the right keywords for your post, you can put it in the headline. To increase your efficiency, remember to put these at the start of your titles. It’s also great if you can include them in your body content in a natural way.
4. Check Your Primary Audience
To get the best headline ideas, you need to know what your audience wants. You can get into a conflict with your SEO strategy but weigh your options. Ask yourself whether your target is higher search results or higher engagements in social media platforms.
Remember, a well-optimized title might bore your audience. If your primary traffic driver is your internal website visitors, you need to optimize for them. In most cases, you still get some traffic from search results and social media platforms, but if you focus on your objectives, you’ll get your desired result.
5. Choose User-Friendly Titles over SEO-Optimized
It’s important to realize that your posts are for human consumption. That means you need to ensure that the title prioritizes users first. If you need to choose between an attractive title over an SEO-optimized one, always pick the former.
That means it’s more important to use emotional words in your titles. When you prioritize social media shares, this is the best way to go about it. After all, a lot of people share posts due to their titles.
Users that share posts without reading its entirety proves how powerful titles are. If people end up doing this with your content, that means it caught people’s attention. It can then attract the attention of the people willing to read everything and become your followers or customers.
6. Avoid Using Exact Match Titles Based on Long Tail Keywords
This strategy worked before, but the Rank Brain rendered it obsolete. It’s especially important to avoid using long tail keywords as your title. There are some cases where Google could penalize its use, making it less visible in its results page.
What you need to do is keep up with your keyword research efforts. This helps you find keywords to target as part of your title. Never make these keywords as your exact title.
Write the Catchy Headlines Today!
There are a lot of ways how to write a good title. The best way to start is by following these tips and mastering them until it’s second nature to you. Among these, the most important thing to remember is that you’re writing for humans.
If you write solely for SEO visibility, you might end up writing bad headlines. Always prioritize user attention over anything.
Do you need help making catchy headlines? Contact us today and we’ll help you get started.