As the average small business is set to spend nearly $75,000 this year on digital marketing, every brand needs to find ways to cut back on spending. In order to maximize your impact without breaking the bank, taking advantage of SEO has become the new way to get out to more viewers for less. Instagram branding is one of the hottest new ways to reach a wider audience.
Here are 5 steps to follow to ensure you make the most of your Instagram profile.
1. Make Yourself Known
You need to ensure that your profile makes it abundantly clear who you are and what you do. Your profile, when in the feed of your followers, is important real estate. To get the attention of the traffic scrolling by, you need to make sure every post looks as unique as you are.
The first step is to ensure that your photo, your description, and your link are all as tight as possible. Across all social media channels, try to have the same username, URL extension, and photo, unless you’ve got a good reason.
Remember that Instagram is all about image, so your photo needs to be good. People would rather see a photo of a person than a logo. In the off chance that your business has a photo of an animal you could use to signify your brand, that could work too. Pets are always a crowd pleaser.
Your description tells everyone what you’re about and what they can expect to see when they follow you. Keywords are important. The overall text should be an elevator pitch of who you are and what you do.
Manage the expectations of your visitors by strongly talking about whatever niche it is you’re in.
2. Try Out Style Patterns
You’ve probably seen Instagram feeds that have sets of photos that span three, six, or nine posts. While you can use some extensions to get that cool checkerboard effect, you can do it on your own too.
Using a tool like canva allows you to break your photos up in a grid.
You’ll see people leaving lots of positive comments on the photos in your grid. When you post strong images that can resonate with people, they’ll let you know.
With every post, just make sure that you stay on brand and keep to your message. You’ll need to post lots of new content frequently, but as long as you’re always keeping your images fresh, you won’t have a problem keeping eyes on your feed.
3. Use Hashtags Accordingly
While some social media applications don’t lean as heavily on hashtags as they once did, they’re a great tool for organizing promotions. Hashtags allow you to see posts that are all running along a given theme and to help you become part of a movement.
On Instagram, hashtags are a must.
If you want your posts to have the maximum impact, you need to add a few hashtags to every post. Follow news items, trends, and what’s happening on social media in order to use relevant hashtags. You should always use a mix of industry-related and trending hashtags.
Check out what hashtags your competitors are using and make a note. Copy a few of them so that you don’t fall behind. Take advantage of them, especially if the biggest names in your industry are using them.
4. Post Frequently
You can’t post just once a week to stay relevant. You need to post at least a few times a week if not at least once a day. You should also add some fun viral stories to ensure you get more people to stay engaged.
Announce promotions or new products via your stories and encourage clients to post photos of their products and tag you. That way, you’ll spread the buzz and get free promotion. Do this often enough and you’ll see your follower list start to bloom.
Serious Instagram based companies will post at least once a day if not more. If you can find reasons to post, go ahead and do it. Schedule your posts in advance so you’re not stuck trying to figure out something at the last minute.
5. Be Social
After all, it is called social media.
You should spend a fair amount of time looking at profiles from people who follow you as well as other brands complementary to your own. If you run a fashion blog and you really like an apparel company, let them know how you feel. Comment on a recent post and let them know they’re doing a good job.
Devote a few hours a week to Instagram, otherwise, you’ll be scrambling to get the job done. Include community interaction with the tasks that you need to get done on social media whenever your social media specialist is on the clock.
If this is your first foray into Instagram, you might want to hire a professional to tell you who to follow and to help build up your followers list. Otherwise, it’ll take some time to connect with your customers and clients. You can link your email account to your Instagram profile and that might help you to start off with a few followers who you find relevant.
Stay on top of commenting, responding to comments, and reposting other people’s posts. It will pay off in loyalty and an expanded audience. Mention other brands when you see them in shops or visit them.
Instagram Branding Only Costs As Much As You Want
When you choose to focus on Instagram branding, you make the most of social media SEO without having to spend more money. Since saving on promotion is important to your bottom line, you’ll get thanks from the top level executive all the way down to the mail room.
If you want to be creating the best SEO content imaginable, follow our guide for more info.