Do you know why the Internet is also called the world wide web?
Well, there are a couple of reasons, but prominent among them is the fact that millions of websites are linked to each other. If you visit any of your favorite content websites right now, you'll see that they have links pointing to other sites. Following these links, you'll land on web pages that also have links pointing to other sites, and sometimes links going back to the page you visited first.
That, folks, is how the concept of guest blogging came into existence. Yes, as a website or blog owner, you can write and publish content on other sites and reap some benefits.
In this article, we're exploring several ways your website can benefit from guest blogging services. Read on!
Boost Traffic to Your Own Site
Fobes, one of the most read business magazines in America, attracts a readership of over 5 million every month. What if Forbes offered you the chance to publish a guest article on one of their pages, and also allow you to include a link back to your site or blog?
Your guess is as good as ours!
There is no doubt a good chunk of the traffic the page attracts will follow the link and end up on your own site, resulting in a massive traffic boost. If you run a business website and have a solid lead conversion strategy, there is a good chance some of this new traffic will result in sales. Or if yours is a purely informative blog, you'll earn yourself new loyal readers.
Build Your Authoritativeness
Let's stick with Forbes for a while.
What's your general perception of the magazine? If you're anything like us, then you definitely know it publishes high quality content. Most of its contributors are renown thought leaders.
Therefore, getting the opportunity to publish your content on Forbes or any other reputable publication in your niche is by itself solid proof that you're a thought leader or an expert in your field. You'll build your portfolio, credibility, connections and authoritativeness.
When you publish something, most people will want to read it and gain more insight on the topic under discussion.
But how does high authority affect your website and bottom line?
Well, more and more people will find it easy to trust your website, products or services. They'll know you're using your expertise and deep knowledge to build products or services that offer great values.
Guest Blogging Services Are Good for SEO
Google has over 200 ranking signals.
However, these signals don't carry equal weight. Some will only affect your ranking marginally, and others will show a massive difference.
One of the most powerful ranking signals is links! Yes, link building can get you at the top of search engine results. Guest blogging is an effective way to build your links.
When you publish your content on other websites in your niche and include backlinks to your blog, you're sending a powerful signal to Google and other search engines. Similarly, you need to allow other bloggers to post content on your own site and link back to their blogs.
That said, you have to know how to do it right. Be sure to guest post on sites and blogs that are in your niche. If you run an HVAC or plumbing business, for instance, don't go guest blogging on a potter's blog. Guest posts (along with guest links) must have a natural relationship with the publishing site.
Another way guest posting services will improve your SEO is through targeted traffic.
You see, when you guest post on a site that is relevant to your business, you'll earn high quality traffic. Most of the people who will follow the backlink are those who're really interested in what you have to offer.
This means they won't merely land on your site and leave immediately, consequently increasing your bounce rate, which is bad for SEO. Instead, they will stay on your site, read your content and even visit other internal pages, thereby keeping your bounce rate low, which is great for SEO.
Sharpen Your Writing
Writing is the heart of guest blogging
There is a big problem, though. Most online readers are scanners and skimmers with an attention span of less than 8 seconds. Unless a post is well written and optimized for the web, it's unlikely to attract keen readers.
Yet, you want your guest post to create an impact. You want people to read it, possibly word by word, and take action.
If you've not mastered the art of writing killer guest posts, writing them regularly will help hone your skills. You'll know what it takes to create content that meets the rigorous standards of the top publishers you'll have the opportunity to post on.
Gradually, you'll become an excellent writer, and you can use your writing powers to create exceptional content for your own website. This is crucial for keeping your readership entertained and engaged.
Guest Blogging Services Will Push Your Website to the Next Level
As we've demonstrated, guest blogging services have the potential to push your website higher up in search rankings and position it as an authoritative voice in your industry among other benefits.
If you're just starting out and don't know how to navigate the world of guest blogging, it's advisable to bring in a guest blogging consultant to guide you.
At Tom SEO Link Agency, we do exactly that. Get in touch with us to learn more.