The average small business is now asked to spend over $75,000 a year on digital marketing. If you're already spending this or more, you know how important it is to take advantage of alternative ways to get the word out about your company. With the help of social media best practices, you can boost your SEO ranking and get valuable hits for next to nothing.
Search engine optimization is how you prepare your online presence for the search engines to find information about you.
They look at how often your brand's name appears and where to measure your brand authority. That's how they know how high to rank you if someone searches for products like yours.
If you're interested in improving your SEO ranking, follow these social media tips.
1. Show Instead of Telling
Your social media profiles need to help get eyes on your products and clicks over to your site. While a great testimonial about how much a product changed a client's life is nice, it's better to tell the story through photos.
On social media, images count and engagement matters. People spend more time looking at images than they do reading text.
Also, when you show images, your clients can imagine how your products will look in their lives. You'll be able to help potential customers visualize what life is like using your products and services.
2. Follow Trends
To succeed in SEO and social media, you need to stay on top of the latest news at all times.
Trends change on a daily basis. If you're using a hashtag that people have stopped using, you need to move on to what's hot.
Pay attention to what kinds of videos are trending, what challenges people are trying, and what's going on in politics. You might find that there are ways to put your products and services in the mix.
This will take a regular effort but you'll end up being greatly rewarded for it. When people see your products and services connected to major events, they'll start to pay attention to you.
3. Video Is (Almost) Everything
In the next few years, video will comprise over 80 percent of all Internet traffic. If you're not making videos now, you need to start.
Thankfully, just about everyone has the ability to create attractive, professional-looking videos with a snap of their smartphone. While you can create great videos with your phone, that doesn't mean you should rely solely on it.
Hire a professional videographer to create high-quality videos. Edit them professionally to make them short and snappy. People who stop for videos will click on links below them.
Increase your SEO by including subtitles. Your subtitle files will be searched by web crawlers and indexed for your ranking.
Focusing on keywords in your subtitles could double or triple your ranking for these clips.
4. Update Early and Often
If you want to have a strong SEO presence, you need to update your social media profiles constantly. Thankfully, you don't have to create new content for your profiles. You can use them to promote your existing content.
If you've got a blog or you're creating a lot of content at once, redistribute that content through your social media profiles. Posting your blogs on social media will show viewers who aren't yet subscribed how much information you have to give.
Once those posts get liked and shared, they'll get more clout in the eyes of search engines and start to pick up some steam.
5. Connect with Your Industry
Using social media isn't about just connecting with your customers. You should connect with other companies in your industry too. The Internet was built on a network of relationships and it still thrives on that.
Find other companies that are doing things that you admire. Find companies that would be competitors but are in far away localized markets. Connect with them and support what they do.
Reach out to companies that are in your industry and see if they want to work on a collaboration. You could guest post on each others' blogs or even offer crossover discounts.
If you're a yoga studio, you could have a shelf with some consignment products from a local producer of body care products.
In exchange, they could give out referral cards with all of their orders or offer a discount on your services when people purchase their products.
6. Connect with Influencers
Social media has allowed some savvy people to take up space as experts. These people are termed influencers and know how to get eyes and clicks on the right kinds of posts.
Reach out to influencers and see if they'd like some of your product samples for free. In exchange, they can post about their experience with your products and show them off to their followers.
You'll get access to a whole new network of people for the low price of some product samples you were going to give away anyhow.
7. Hire a Professional Photographer
Rather than relying on the people who you have on staff, you should hire a professional photographer. Set up a studio in the office where everyone comes so you can take headshots.
Have your photographer roam around, take photos of people working, and even stage shots if they feel inclined. You'll end up with higher quality photos than you'd get from smartphones.
People will see photos of you and your staff online, and will feel like you have brand authority immediately.
Social Media Best Practices Bring in Results
If you're abiding by these social media best practices, you'll be sure to get the attention of viewers. In this hyperconnected era, attention is as valuable as money, but nothing compares to getting an actual sale.
To learn more about social media and how it can improve your search engine ranking, contact us today.